How is Screen Printing Marketed?

Today, screen printing uses manmade threads of steel, nylon, and polyester - no silk at all. Screen printing is a stencil method of print making in which a design is imposed on a screen of silk or other fine mesh, with blank areas coated with an impermeable substance, and ink is forced through the mesh onto the printing surface.

The few of the practical mediums for selling your screen printing services are:-
• Long letter formats in direct mail and the internet: Because you need the space to ask and answer questions about what the customer needs and what the customer should have. And you also need the space to show massive amounts of testimonials to prove you are the best choice to screen printing.
• Word of mouth: The easy way to use word of mouth marketing is to create a campaign for your database of customers, asking for referrals. To make it even more effective, add a gift to motivate your past customers to refer your services. This is where promotional items come in handy. It does not have to be expensive, just nice to have.
• Emotional level selling: A picture of the main person in charge of the business should be shown. The business should have a human face connected to it, which gives onus of trust and helps in good deal promotion of company.
• Efficient Customer Service: Provide customers with the utmost in customer service from the variety of styles you have in stock to delivering the product on time is an essential marketing tool. Customers look for quality for the cost spent. So it’s required to incorporate a variety of fabrics and color choices into product mix. Turn-around time is another thing to remember. Shortening your production time will accommodate customers who bring in last-minute projects.
• Contact large agencies: Schools, colleges, churches and government programs must be targeted to solicit their annual printing contracts. Generate a list of business types that already exist in your database and prospect for new customers by expanding your base in similar categories.
• Event planning and marketing partnerships: Partner with marketing and event planning professionals for their event and branding related projects. Contact firms of each type and introduce your services while offering discounted options as well as packages for repeat business.

Screen printing definitely wins out in the area of larger image sizes printing giving a corporate look with soft and quality output of print.




Smart Image is a credible Printing Company specialized in QualityButton Badges, Personalised Gifts and Corporate Gifts. The innovative and personalized gifts section of Smart Image also include Jigsaw Puzzle, button badges, Lenticular Gift and many such corporate gifts. Visit online at www.smartimage.com.sg